Cyclerides.com Weekly Update
1/28/04
 

Greetings Riders,
 
BRRRR! That would be about the best way to describe the riding weather last weekend. Mother nature never really gave us a chance to get going real good. The good news is that February is within sight and with that comes average temperatures in the 70's. For those of you coming to visit for Arizona Bikeweek you will find the average temps to be around 80 degrees.
 
Most of you know my enthusiasm for riding. Whenever possible I will take the bike for my primary mode of transportation. Last Friday I was going to look at a new Wednesday Bike Night location in Tempe. I started to get my gear to ride and Mrs. C. asked me why I wasn't taking the car. I said why would I? There is a perfectly good motorcycle sitting right there not being used. Apparently a lot of other people are adopting that same line of thinking. Being so close to the sport I sometimes don't really understand what motorcycling has become. 
 
But you don't have to look very far these days to see where it is going. I'll give you a few examples that I have noticed lately. One of the biggest phenomenon's of late is the Orange County Choppers show on The Discovery Channel. These guys have taken the country by storm and crossed over into all walks of life, to bring the idea of motorcycling to the masses. Even people that are not riders and will never be riders can tell you about the Teutal's and the awesome bikes these guys build. Who would have ever imagined that the highest rated show on Discovery, bringing in over 2 million viewers per week would be a show about building motorcycles? You can even buy their gear at a mainstream store like Dillards and they are doing commercials for the Super Bowl. Jesse James got the ball rolling 4 years ago with his first show on Discovery and it has been gaining momentum ever since.
 
Jay Leno has been a motorcycle enthusiast for some time now. He has done a lot for bringing motorcycling to the mainstream. Many celebrities claim to be riders, but he is one that actually rides. Politicians are now even getting into the act. About 5 weeks ago I was watching the Leno show and Democratic Presidential candidate John Kerry comes riding into the studio and onto the stage atop a Harley-Davidson Wide Glide. Was he going for some of our votes? Maybe, but the observation I made was that he wasn't shying away from aligning himself with the motorcycle riding population. I'm sure that move will get him a few votes. A few years ago we would never have seen something like that.
 
The story that prompted me to talk about all of this was the recent earnings report from Harley-Davidson. On January 22nd Harley announced record 4th quarter revenue of $1. 16 Billion Dollars. Yes that is with a "B" and it is only for one quarter. Revenue for the full year was $4.62 Billion Dollars, up 13% from last year, and was the 18th consecutive year for record revenue and income. Now, I don't know about you, but I have trouble to relating to numbers in the Billions. Heck, I'm still trying to get a good grasp on the thousands. So I decided to break it down a little and see what it really looks like. Harley sold 77,056 motorcycles in the 4th quarter. Can you believe that? They expect to sell 317,000 next year. Compare that with Bourget that would sell around 3,000 in the whole year. Wow! Now I'm starting to understand where all the interest is coming from. You add up all the motorcycle manufacturers sales and you'd have around 600,000 new cruisers per year. Obviously more people now own motorcycles, which is driving the overall interest in the sport. 
 
Ok, that is a lot of motorcycles, but now everyone has to wear some gear to ride them. Revenue from HD General Merchandise, which consists of MotorClothes apparel and collectibles, totaled $50.7 million for the 4th quarter. Putting it in terms that we can relate to, that's about 2.5 million T-shirts at $20 each or 169,000 leather jackets at $300 each. That's a lot of stuff for just 3 months. Here's another way to put this into perspective. American Ironhorse is one of the fastest growing motorcycle companies out there right now with a five year growth rate of 1445% and a record $42.7 million in sales last year. Their revenue in motorcycles for an entire year did not even equal what Harley sold in Apparel for one quarter. Pretty amazing when you look at it that way isn't it?
 
Yes, Harley-Davidson has been on a roll for 18 years now and they are amazing. But it isn't just Harley sales that are going crazy, it is just about every other brand as well. The metric cruiser market with Honda leading the way is growing rapidly with 20% increases, Polaris announced a 24% increase in Victory sales, I mentioned the American Ironhorse juggernaut and local company Swift is also growing rapidly. Where are the pundits that said the Harley/Motorcycle craze would fade away? Probably the same guys that didn't buy IBM stock or invest in the internet because they thought computers were a fad that wouldn't be around for the long run.
 
As you can see by what you have read so far, the love for motorcycle riding is here to stay and is growing by the day. It is really exciting to me to see all of the new walks of life joining the riding community and getting involved in all that we do. In my eyes, I see a whole bunch of future new friends that I will meet at a gas station, a restaurant, an event, or out on the open road. I love being able to spend some time talking about our machines and our love for riding. If you ask Mrs. C. she would tell you that I have a tough time not sharing a few minutes with anyone on a motorcycle. If you haven't tried riding yet, now is the time. Go to your local dealership and dip your toe in the water. You will be hooked for life. I was.
 


3 Great New Stops!

If you already have a bike and want a good excuse to get out, I have 3 new ones for you. There are 3 new Bike Nights starting next week and they are really nice. Wednesday night February 4th we will kick off the Margarita Rocks Beach Club Bike Night. This is a very cool place for a Bike Night with a beach theme that everyone will enjoy. And since it is the beach, all the waitresses wear bikini tops. You have got to check this out. It is located just West of Mill Ave. on 4th St. in downtown Tempe. Parking right in front of the patio. Click Here for Pics.
 
Thursday February 5th will kick off one new and one comeback location. A lot of you have been to Jilly's in the Scottsdale Airpark. They are now going to have a regular Thursday Bike Night. The food at Jilly's is excellent and would be a great place to start off your night on the outdoor patio. Or in the dining room with your own personal TV and sound. Motorcycle parking will be provided. Check their Bike Night dinner specials. Click Here for Pics.
 
Thursday February 5th. Jetz Americana is back with a bang. Ruby Cheeks of KDKB, teams up with Jetz Americana, Sam Adams, and Jack Daniels for "Bike Night Thursdays" beginning February 5th at 7pm.  KDKB and Sam Adams will host the party in full force with great drink specials and giveaways.  DJ Swerv rocks the house with nonstop music and classic videos. Stop by and join the party on your way down Scottsdale Rd. Click Here for Pics.
 
Thursdays are really great in Scottsdale now. We now have 4 places for you to ride to. And as the weather gets better, the bikes will be coming out. Visit all Four! Make the "Scottsdale Rd. Run" next Thursday night to Jilly's, Jetz, Acme Bar and Grill and The Billet Bar. Check out the new Rides and Events Calendar on www.cyclerides.com for all of these events.


 

In This Issue: 
Saturday - Chosas's 1st Annual Customer Appreciation Sale in Apache Junction

Saturday and Sunday - Hacienda Harley Make an Offer Sale and Swap Meet

Sunday - A.B.A.T.E. Superbowl Poker Run

 


 

This Week's Events 
Wednesday
 

The Wild Hare Wednesday Bike Night. Looking for a Bike Night on the East side? Here is a bike night for the East side of town at a really nice location. Stop by and take a look, you will be impressed. It is called The Wild Hare located at 4910 W. Ray Rd. That is the NE Corner of Ray Rd. and Rural Rd. This is a really nice place with a very large outdoor patio. The inside has just been remodeled to double the seating along with adding a DJ, pool tables and games. The Wild Hare has a broad menu including 20 different appetizers, salads, wings, 17 different sandwiches, chicken, filet mignon, burgers and desserts including strawberry cheese cake. There will be food and drink specials that will run during bike night from 6 PM till close. This will all start on Wednesday, August 14th. I will have an information page on the event calendar that will give you all the details. Stop by and take a look, I'm sure you will like what you see. Info: 480-897-6200. 

Thursday Night
 
New Years Night. Call to verify.
Thursday Night features Bike Nights all over the Valley. Look below to find one near you.

The Bike Night At The Billet Bar. Voted "BEST BIKER BAR IN PHOENIX" by New Times. There is no better place to watch all the Bikes ride down Scottsdale road than from The Billet Bar Patio. The Billet is ALWAYS packed with bikes Every Day. The new bars front and rear provide spacious seating, fresh air atmosphere, perfect temperature and courteous staff. The food is amazing and always the latest in cold libations await. You can sit at the back bar and watch your favorite TV on any of the seven big inch televisions. Keep an eye on your prized possession (your motorcycle) on the monitors. Play pool, listen to the latest music and socialize. The front patio seats over 75 people and is perfect for people watching on Scottsdale Rd. The Billet Bar is located right next to Easyriders on 3752 N. Scottsdale Rd. Check it out this Thursday night and all weekend long. Info: at 480-941-1876. Click Here for the New Billet Bar Page with pictures.
 
Casey Jones Grill Bike Night  The evening riding weather is good. You can always count on lots of bikes here. Ride in for what I call the Best Cheesesteak Sandwich in town. This thing melts in your mouth. They have 3 new pool tables, darts and foosball. Located in the Mervyns Shopping Center on the SE corner of 43rd Ave. and Thunderbird Rd. Casey Jones is a great place for a bike night featuring a large outdoor seating and over 150 people inside. And for those of you that want to watch a sporting event they have 50 TV's scattered throughout the restaurant connected to satellite to get any game you can think of. They have a full menu for lunch, dinner and a Happy Hour from 11:00AM - 7:00PM and a reverse happy hour from 10:00PM - 12:00 Midnight. $1.75 domestic bottles and $2.00 Jacks. There are always a lot of bikes showing up for bike night at Casey Jones Thursday night. Join them for open mic night on Wednesdays. Sunday.

Hooters at Ahwatukee Thursday Bike Night. Continues Giveaways and Raffles. The riders in Ahwatukee were wanting a Bike Night of their own, so Hooters Ahwatukee stepped up to provide a great place to come on your motorcycle on Thursday nights. Stop by for raffles, good times and good food at Hooters in Ahwatukee located at 4804 E. Chandler Blvd. There will be raffles and giveaways from Chandler Harley and Hooters as well as 20% off menu items (25% off with Cyclerides.com V.I.P. Card). $2.00 Corona Thursdays and plenty of parking next to the outdoor patio. Click Here for the pictures and all the details.

Hooters at Arrowhead Bike Night. Continues Giveaways and Raffles.
Ride by and join in on the fun! Hooters will host a Bike Night every Thursday at the Hooters at Arrowhead located just 1 block S. of Bell on 83rd Ave. Stop by for some great food and Hooters Hospitality. There will be 20% off menu items (25% off with Cyclerides.com V.I.P. Card). $2.00 Corona Thursdays and plenty of parking next to the outdoor patio. Stop by for some giveaways and raffles from Hooters and Arrowhead Harley as well as great wings and fun at Hooters. Click Here to see Pictures and all the detailed information.

ACME Bar and GrillRemember when downtown Scottsdale was the place to be? They are back with the complete remodel of the place including the new rooftop bar. You will enjoy a Free Buffet from 8:00-9:30 PM, Drink Specials, Raffles every week, Great Music, Pool and lots of fun in Downtown Scottsdale. Make your plans for Thursday March 20th to kick off the return of ACME. Come early for the free buffet and get your raffle ticket and return at 10:00 PM for the drawing. ACME is located in Old Town Scottsdale at 4245 N. Craftsmen Ct. just South of 5th Ave. and West of Scottsdale Rd. For more information call 480-990-7111. Ride by and be a part of the Rebirth of the Acme Ride Night This Thursday Night.  Click here for details and pictures.

Sunday 

Cocomo Joe's Sunday Bike Day. Many of you have been to Cocomo Joe's in North Phoenix. There is now a day just for riders. Cocomo Joe's is a very open and comfortable place to hang out that is decorated in a Jamaican theme. They have a new large outdoor patio as well as 2 smaller ones around the side. There is a large dining area with TV's all around to keep up on all NFL football on Sundays. See the pictures here. After football season they will be bringing in live entertainment on Sunday afternoons. There is also 3 pool tables and games for your enjoyment. There will be food and drink specials for ride days starting at 10:30am as well as blocked off preferred parking for motorcycles. The day starts at 10:30am with breakfast foods available. Bike day is from Noon - 6pm. Cocomo Joe's is located on the NW corner of Tatum and Dynamite Rd. So if you are riding to or from Cave Creek, or want to take a ride up North and not have to run the DB gauntlet, stop by Cocomo Joe's. 28244 N. Tatum Blvd. 480-535-8008. Stop by this Sunday for opening day. Click Here for all the details.

Sugar Daddy's Blues Biker Sunday Brunch.
Now is the perfect weather to be sitting out on the Sugar Daddy's patio, listening to live music while dining from the Brunch Menu. And Sunday Brunch Just Got Better! You now have 3 options to choose from. Option #1: Eggs Benedict Ė Grilled English muffins, smoked ham, poached eggs and hollandaise sauce.
Served with your chose of fresh fruit or crispy potatoes. ($8) or
Sugarís Pancakes Ė You wonít eat pancakes anywhere else. Buttermilk pancakes served with butter and syrup. ($5)
Option #2: Canít decide what to eat? How about an All-You-Can-Eat buffet for ONLY $12.
Option #3: Order off our regular menu.
Our 5,000 sq. ft. temperature controlled patio has six air conditioning units, misters, and plenty of shade. Sugar Daddy's patio, food and entertainment is becoming a regular Sunday stop. If you haven't tried it yet, give them a try. Complimentary coffee is now served. Make Sugar Daddy's Blues your stop on your ride down Scottsdale Rd. for
Brunch or Lunch from 10am - 5pm. Enjoy live music from 1-6pm Or maybe just relax on the patio with your favorite beverage and enjoy the beautiful weather and watch the bikes roll down Scottsdale Rd.  Click here to see the awesome pictures and details of Sugar Daddy's located at 3102 N. Scottsdale Rd. between Indian School and Thomas on the West side of the road. Stop by and check it out. A great place to hang out. Plenty of Bike Parking. If you have suggestions, email them at sugardaddysaz@aol.com . 480-970-6556.

This Weekend

Saturday, January 31st

Chosas's 1st Annual Customer Appreciation Sale in Apache Junction. Join us at Chosa's in Apache Junction for our 1st Annual Customer Appreciation Sale on Saturday, January 31st, from 9am - 3pm! BIG SAVINGS ON SELECTED HARLEY-DAVIDSON MERCHANDISE: 10-60% off selected MotorClothes Apparel, Leathers, Helmets, Boots, Gifts & Collectibles; and selected Genuine Motor Parts & Accessories. (All specials are limited to IN STOCK items only. Cannot be combined with any other Chosa's offer). The Hooters girls will be at Chosa's H-D in Apache Junction serving FREE refreshments and Chosa's Biker BBQ from 11am to 2pm! Chosa's Apache Junction is located at 2910 W. Apache Trail in Apache Junction. 480-346-0600.
 
Saturday and Sunday
January 31st and February 1st
Hacienda Harley Make an Offer Sale and Swap Meet. Hacienda has a Huge Surplus of Parts, Saddlebags, Fenders, Gas Tanks, Seats, Take-Off Parts, Etc. in their semi trailer. ALL MUST GO - MAKE AN OFFER! The sale times are Saturday from 9am - 6pm and Sunday from 10am - 4pm. There are also spaces available for you to sell your "Stuff". There are limited 10' x 10' Vendor spaces available at $25 per day. Call 480-905-1903 to reserve your space. Hacienda BBQ will also be available. Stop by for that great deal on the parts you have been looking for. 480-905-1903.
 
Sunday, February 1st
A.B.A.T.E. Superbowl Poker Run. Poker Run sponsored by ABATE of AZ Phoenix Chapter. Sign-In from 9-10:30am at the Hometown Buffet at 2730 W. Bell Rd. in Phoenix. $10 per hand. $2 for extra cards drawn at last stop. 50/50 drawing and Door Prizes. Run Ends at Slap Shots at 7941 W. Glendale Ave. Last card drawn at 2:00pm. More information at 623-873-3460.
 

Next Weekend 

Saturday, February 7th
Desert Rose Chili Lovers Cook Off. Ride out to Desert Rose in Arlington for a good ride and some good Chili. (If you don't want to take the freeway out there you can follow one of my Estrella day ride the more scenic way). If you want to ride with a group, you can meet at the Sam's Club at 8340 W. McDowell. Ride leaves at 11:00am. The cost is $5.00 per person. $2 per chili entry. Registration is from Noon - 4:00pm. Desert Rose is located in Arlington on Old Hwy. 80 West of Buckeye. There will be vendors, Live Music, 50/50 and more. Everyone welcome. Portion of the proceeds to the New Life Shelter for Domestic Violence Victims. FMI: 623-826-5293.
 
Saturday, February 7th
Planes, Trains, Automobiles & Up On Two Wheels. This all around event for the whole family will feature Classic, Special Interest and Collector Car Show. Vintage, Special Interest and Modern Motorcycle Show. Commemorative Air Form Museum Tours. Scale Model Train Display with Active Hands-on Youth Set up The Young Eagles - Free Flights For Those in the 8 to 17 Age Bracket. Boeing Apache Helicopter Display Flight Simulator. Raffle for a Free Flight on the B-17 Sentimental Journey. Mesa Crime Prevention Police Unit display. Trophied All Car Show. Trophied Motorcycle Show. Rotary Program Information Booths. Food & Beverages Available. The event will take place at Falcon Field in Mesa located 2017 N. Greenfield (on the NE corner of Greenfield and McKellips Rd.) Event time is from 10am - 4pm. $10.00 per person, children 12 and under free. More information at 480-839-5847, 480-891-5837. 

Extras 

I have talked about these before and many of you have seen me with them on. It seems that I never hit the freeways without them. That is the new molded earphones that plug into an MP3 player. They serve as earplugs to protect you from the wind noise as well as headphones for you to enjoy music as you ride. They are OUTSTANDING! AZ Earprotection has now made it a lot easier for you to get them. They will have a representative that will be floating on Wednesday nights between 3 Harley Dealerships in the Valley. Click Here to see when they will be near you. You will not be disappointed. They are worth every penny.
 
I touched on it a little above, but if you are interested in finding out more about what makes Harley-Davidson tick, financially speaking, you can read this article from The Motley Fool. It really goes into depth on the Motor Company and its' finances. Click Here.
 
I might have had this in the Extras column before, but it is pretty cool. When you click on the link, it will ask for your birth date. Then it will show you all types of trivia about what was going on that year. Click Here.
 
As for me this weekend, I am going to probably do a little riding and then catch the Super Bowl. That is, at least the halftime show. I have no real preference who wins, so may the best team win.

 
Until Next Week,
Blessings and Safe Riding To All,
 
Barry Caraway
"The Road Is Yours - Take The Ride"
www.cyclerides.com
info@cyclerides.com

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